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August 1, 2009 – Create Your Own Bike

Filed under: Marketing — Tags: , , , — Girish @ 3:15 pm

UrbanOutFitters is a unique website that offers you the facility to create and customize a bike for yourself with various color schemes. The bike is made exclusively for you according to your design. The price for the bike is presently fixed at $ 399 and after you place your order the bike is delivered to you depending on the build backlog.

Features :

  1. Customize your bike as you desire. The various options are :
  • Frame/rider selection : you get three choices among large, medium and small.
  • Frame color : you get various choices depending on the frame size selected.
  • Saddle and grip color: you can select colors for your bike’s saddle and grip from among the choices.
  • Chain color: yes a color option for the chain as well that makes your bike look different from your friends’ bike.
  • Rim color : you can customize the rim of your bike as well and that too with different colors for the front and rear side.
  • Tire color : always thought that tires are available only in black color. Think again. Yes this site provides you to select color for the tires of your bike. you can select different color for the front and rear side.
  • Crank color : yes a color for the crank of your bike as well.
  1. The sites also has a gallery with pictures of some of the customized bikes . you can see then and have a good look which can help you in designing and deciding a bike for you.
  2. The site also give specifications in detail bout the various parts of the bike. You can go through it to be come more informed and increase your knowledge base.

Steps of procedure to use this website :

  1. Visit the website
  2. Customize a bike for yourself.
  3. Create an account and place your order.
  4. Wait for your unique bike to be delivered on your doorstep.
  5. Enjoy it and boast about it to your friends.

Editor’s view :

The site is a unique and innovative website designed to target basically the youths who have a love for biking. The site is user friendly and the bikes are made on first come first serve basis. The only drawback being that the there is no fixed wait time, it varies according to the law of demand and supply, but at the same time it has feature to check the status of your order which keeps you updated about it. Overall a funky site for the youngsters. Go for it.


Our rating : 3.5/5  visit |

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