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July 2, 2009 – Advertisements Made Simple With InText Advertising

Filed under: Marketing — Tags: , , — Girish @ 2:00 am

Advertisement business is the most important business on the ever growing internet. Website owners earn money from advertisers by providing advertisements on their site. But advertisers have to pay a lot for even a small separate space on a web page for their advertisement. And also they have to design their advertisements according to the space. To make the task of providing advertisements easier,

EchoTopic embeds your advertisements in the text on the webpage. You just have to choose the content in which you want your ad placed. Whenever the user moves his mouse over one of the highlighted topics, a balloon ad message is shown to the user which the user can click. Similarly anybody can place their advertisements in the text of your website.

Steps of Procedure to use this Site

  1. Register yourself for free on this web portal as a publisher or an advertiser.
  2. While registering, you provide the name and URL of the site on which you want your ad and also your questions and comments.
  3. Wait for response from EchoTopic.


Echotopic provides easy solution for your advertisements. It performs 4 steps:

  1. Syntactic and Semantic analysis of the whole page is done and selects the most likely topics.
  2. Link Structure analysis is done for all the links already there on the page.
  3. Topics are reconciled to the highest confidence level into topic trees.
  4. Optimization selects the most relevant and best performing ads.

Using this you can start creating ads and start reaching customers easily. You can easily manage your budget and pay only when the user clicks on it. When your advertisements are not making much profit then you can also easily change your bids. It enables advertisers to deliver most relevant ads for the content of the page making maximum profits when large number of users clicks on it.

It is the only site that scans the whole content of the page and makes available topics for purchase by the advertisers. It ensures that the topics which are available for advertisements are most relevant according to the content of the page which provides great performance for advertisers and revenues for publishers.

Editor’s View

Echotopic is a good web portal for both the publishers and the advertisers. It provides both of them an easy way of providing advertisements. It also saves the space for the web page owner as extra space is not needed for placing the advertisements. All in all it’s a good way to put your ads.


Our Rating: 3.5/5 | Visit:

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