There is one thing which women across the globe just cannot resist. No brownie point for guessing as the answer is so predictable. Beauty products and women have a long standing relation and it is unlikely that any force can change it. Having said that, women by nature do not experiment with new brands and especially when it is cosmetics. Statistics back up the fact that you can only entice women by first sharing samples and only after like the product, you will be able to start selling your full-sized commodity.
BirchBox is your little vanity box which completely understands the women’s tendency to sample and try. Here is how their business model works. They offer monthly subscription service where in beauty samples get delivered to you. Birchbox is the brainchild of two female graduates from Harvard Business School, Hayley Barna and Katia Beauchamp. They started this joint venture while they were still in school and its already creating waves in the beauty industry.
With a monthly subscription of just 10$, you will receive your goodie box with deluxe size samples, four to five in number, from few of the reputed brands like Kiehl, Marc Jacobs, Benefit. Now, the obvious question is why such high-end brands would like to send out their luxury samples. The members can earn points for sharing the feedback on the products and these points can be redeemed when they buy full size products.
The birchbox will be delivered right to your doorstep. The shipping is free of cost. Not only that, you can also read online content about that newly launched product. The products have been neatly categorized for easy browsing. Some of the categories include Skincare, Makeup, Hair, Body, Fragrance and many more. This birchbox can serve as a good gift for your female friends. Surprise them with this little goodie box.
It is an innovative concept and definitely worth a try!