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March 6, 2010

GlobalRickshaw.com – An Initiative for Social Awareness

Filed under: Education — Tags: — Neha @ 2:20 pm

The impact of visuals on our minds is deep and thought provoking. We all watch commercials and films for entertainment but rarely notice the power of using the same medium for spreading social awareness. Global Rickshaw is an outstanding initiative for a noble cause of bringing out the plight of ignorant masses living in extreme poverty, cultural differences, illiteracy and several other issues which touch upon our lives and still continue to plague the society.

The production house designs and directs entertaining commercials, short-films, and music videos to encourage awareness about important social issues. They want to arouse our conscience and stimulate us to move out of the comfort zone and pro-actively contribute in bringing about changes which we only keep talking about. The “short films for awareness” are the visual products which the founders wish to broadcast along with mainstream cinema and even on TV channels to garner increased viewership.

Global Rickshaw is the brainchild of two social entrepreneurs, Aparna Wilder and her husband Shivraj Santhakumar. The production house has already made almost a dozen movies in a short span of three years. They are aiming at partnerships with NGOs, government and corporate sector to stir the emotions of apathetic and indifferent citizens on issues which are not given due attention and often go unnoticed.

Global rickshaw‘s films span a range of subjects such as advocating for libraries and reading, for an ambulance system for Mumbai, and for cross-border understanding between India and Pakistan. These short films reach their audiences through local television channels and movie houses, appearing before or after feature-length films to make them ponder about critical social issues.

The website is a treat to watch with lots of pictures and short films. All in all, an initiative with a difference to create a difference!

global-rickshaw - Short films for awareness

Our rating 3.5 / 5 | Visit http://www.globalrickshaw.com/

About GlobalRickshaw.com

Global rickshaw designs and directs entertaining commercials, short-films, and music videos to encourage awareness about important social issues.

How Is GlobalRickshaw Useful?

The site inspires individuals to stand up, be assertive and take charge of those issues by creating a visual impact in the mind.

1 Comment »

  1. there are many social issues that we face today but the biggest issue i think is poverty:~”

    Comment by Biotin : — October 25, 2010 @ 3:06 pm

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